Consumers today want a lot more than just good products. They want to find a store selling those products that is the closest to them; nobody has the time to conduct lengthy searches, scroll endlessly online, or even keep asking others where they can find such a store.
As far as businesses are concerned, making it easy for shoppers to find the outlet, branch, or service centre closest to them can be a game-changer. This is why having a Squarespace store locator on your website is a critical necessity.
In this guide, we will explore all about store locators, how they can benefit your business and why LocateStore is the ideal store locator for Squarespace.
Why Store Locators are Essential for Modern Businesses
The business landscape is extremely competitive today; you have to be ready to give customers what they want, not just what they need. Today’s customers are savvy and discerning, and along with knowing what it is that you sell, they want to know where it is that sell it. They also want to know which of those places is closest to where they live or work; basically, a location they prefer.
Numerous studies have shown that over 75% of people who search for something ‘near me’ on their mobile phones go to that store or outlet within 24 hours of that search. Think with Google puts the number at 76%. This tells you that store locator tools are no longer an option, but absolutely essential.
Let us suppose that you operate a chain of retail stores, fast-food outlets, salons, or boutiques. A store locator tool like LocateStore can help you ensure that customers can find your various outlets easily and quickly. In fact, this small but powerful tool can be the deciding factor between gaining or losing customers.
Squarespace Can Empower Local Discovery: Here’s How
BuiltWith, the website profiler tool, tells us that nearly 4 million websites are today powered by Squarespace. It is an extremely popular platform for building websites, especially for small businesses and entrepreneurs. Most local brands who want to direct foot traffic from their website to their physical stores also use Squarespace.
When you add a store locator for Squarespace, your website becomes a guide that connects your visitors to your physical locations in addition to being your online store. According to Retail Drive, we live in a world where 87% of shoppers research online before they visit a store. When you simplify their search and find activity, it helps to build trust among customers and increases the chances of making a sale.
The Role of LocateStore in Simplifying Store Locator Setup
Squarespace is the base, but now you need a reliable tool to actually display your locations on your website, and that is where a tool like LocateStore is required. A store locator helps your business by helping your customers.
LocateStore is a simple and powerful store locator tool for Squarespace that can be easily configured and managed, regardless of whether you have tech chops or not. It is a simple plugin, built for simplicity. Its best feature: it is built entirely on Google Sheets, making integration a breeze.
You do not have to manually update your store data individually; rather, you can do everything with a single spreadsheet. Thanks to real-time syncing, whatever updates you make in Google Sheets are automatically reflected on your website. When you have multiple outlets spread over several cities, this becomes a very powerful tool indeed.
Google Sheets Integration: A Game-Changer for Teams
What makes the Google Sheets integration feature such a big deal? Well, there are hardly any businesses globally that don’t use Google Sheets on a regular basis. According to a report from Statista recently, there are over 3 Billion users on Google Workspace. What this means for you is that you don’t need to train your staff to use LocateStore, as they already know how to use Google Sheets.
Here are a few examples:
- If you are adding a new store in Abu Dhabi, you just have to type it in the sheet
- To update a contact number of your outlet in Sharjah, you just edit it, and the new number is immediately reflected on your website.
- If you are closing an outlet in Jeddah as it’s offseason, you only need to mark it as inactive in Google Sheets.
Therefore, this method brings down errors, helps save time, and enhances collaboration. Managers can save precious time that they waste on clerical work, and concentrate on business growth.
Improving Sales and Foot Traffic with Store Locator Widgets
A store locator software is not just a map; it has a direct impact on sales. Google says that 28% of purchases come from local searches. When customers know that there is a clear route to your store, or that they can easily find your nearest outlet, they are more likely to visit you.
LocateStore is a widget that is designed to be quick loading, mobile responsive and very easy to use. As over 60% of searches take place on mobile devices, you can be sure that customers can find your nearest store as they are on the move.
When you are conducting business in a competitive market, this local visibility can be translated into measurable growth. When more people walk through your doors, it means that you have greater chances of conversions, upselling and cross-selling, and brand loyalty as well.
Building Trust with Transparency and Easy Navigation
Today’s customers want professionalism everywhere: speed, proper communication, and transparency. A store locator tool like LocateStore, fulfils all of them.
- Speed: In just a few seconds, customers can find your nearest store
- Communication: information like contact details, hours of working, and directions to your store is clearly mentioned
- Transparency: There are no hidden costs or details; everything is mentioned upfront.
These things matter, as nearly 65% of consumers responded in a survey conducted by Accenture that they don’t like brands that provide inaccurate store details or are too generic. Your customers are highly likely to go to a competitor if your information is not found easily or not updated to show the latest information.
LocateStore is one tool that ensures that your data is always updated, accurate, and customer-focused.
Future-Proofing Your Business with Digital Store Locators
With consumer behaviour changing rapidly, businesses have to adapt; concepts like e-commerce, on-demand services, mobile-first browsing, and omnichannel have become the norm. Adding a store locator for Squarespace is one of the simplest and most impactful steps you can take for future proofing your business.
According to industry expert MarketsandMarkets, location-based marketing will be an industry worth over $170 billion by 2027. So, businesses that are smart and invest in tools like LocateStore now will be better equipped to flourish in the future.
When you combine the design flexibility of Squarespace with the easy management of LocateStore, along with its Google Sheets integration, you don’t just keep up with trends, but stay ahead of them.
Comparison Table: LocateStore vs. Other Store Locator Tools
Also read: How Store locators work in Squarespace
Conclusion
The business environment is rapidly evolving, and customer expectations are sky high. To succeed in this mobile-driven, digital era, you must have tools that can close the gap between online and offline shopping.
That edge can be achieved by implementing a Squarespace store locator powered by LocateStore. Google Sheets integration, simplified updates, and customer-centric features help ensure that your business is always visible, can be found quickly, and is trustworthy.
You could be a growing retailer in the GCC region, a service provider in Europe, or a restaurant chain in Eastern Asia, but the principle does not change. Customers must be able to find you quickly. They will be more likely to buy from you when they can find you fast.
FAQs on Squarespace Store Locator
What is the impact of location on a business?
Location has a huge impact on customer decision, as people prefer going to a store that is nearby rather than commute far to buy a product. Being easy to find boosts sales and loyalty.
What are the benefits of store location?
Store location helps customers find you easily, increases conversions, boosts revenues, reduces confusion, and helps builds brand trust.
What is the top Squarespace store locator?
Undoubtedly LocateStore is one of the best thanks to its simplicity and the fact that it’s built on Google Sheets.
How does a store locator improve customer experience?
Customers can get accurate details, directions to your store, hours of business, and contact detail in real time, ensuring that their journey is quick and smooth.
